When Dove Bars Took Flight

In 1956, a small sweet and ice cream retailer started promoting a wealthy ice cream bar and phrase unfold shortly. Neighborhood kids and adults alike would crowd into the small store and purchase a hand-dipped bar, savoring its wealthy creamy taste and gladly pay a better worth. Leo Stefanos, a Greek immigrant who owned the store, initially created the bar for his sons, who cherished ice cream and chased after vans once they heard the acquainted jingling of bells asserting their presence on the road. Quickly he started providing them to his prospects, they usually turned a quiet sensation. Though they value a bit greater than the usual Eskimo pie and Good Humor, folks plopped down their cash, lengthy earlier than premium ice cream made its debut. They have been that good.

Thirty years later, the younger boys have been grown up and started distributing the Dove Bars to grocers and drug retailer within the Chicago space, the place they have been embraced together with different premium manufacturers of ice cream, whose time had come. Not made at the back of the unique retailer, manufacturing turned massive enterprise, with eight staff hand-dipping on the manufacturing line around the clock, and by 1986 the household had gone from producing 500 a day to a staggering 72,000 bars a day and moved to a distribution plant within the suburbs of Chicago. Involved about sustaining the standard, which had lengthy been attributed to their father's candy-making expertise, the brothers lastly agreed to go nationwide when the Mars Sweet Firm properly scooped them up earlier than anybody else may, and gross sales exploded, shocking even the Mars household.

Over time, the Dove model has expanded into extra flavors of ice cream, chocolate coatings and chocolate candies, however the identify Dove (to not be confused with the cleaning soap) will perpetually be the poster little one for decadent wealthy ice cream and certainly one of America's favourite go-to indulgences.

The Mars Firm was a pure for Dove Bars. Opened in 1911 by Franklin Mars, who had discovered hand dipping chocolate expertise from his mom, they started creating standard sweet, beginning with the Snickers bar in 1930, adopted by Milky Approach and Three Musketeers. Nonetheless a privately owned conglomerate by the Mars household, they've taken Dove bars to new heights with out compromising high quality. However like many beloved merchandise that started regionally, nothing will ever exchange these early days when neighborhood youngsters may experience their bikes over to the Dove Candies store and purchase a Dove Bar.

Supply by Dale Phillip

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